We know the date: Aug. 26. We know the location: Las Vegas. We know the broadcaster: Showtime. That’s the extent of the details that have been made public about this summer’s blockbuster fight between the boxer Floyd Mayweather Jr. and the mixed martial arts fighter Conor McGregor.
“The deal is done, and now all the business will be handled,” Dana ms and the vanity terms,” Hershman said.
“I don’t use vanity in any sort of pejorative way,” he added, but rather to describe negotiations over issues like who will enter the arena first, how big the entourages will be and who will appear on the left and right sides of promotional posters. “There are conventional norms to that if titles are at stake. But if there are not, or it is a unique event, you have to negotiate all of that.”
But for a fight of this magnitude, which will generate a huge amount of money, the commercial and financial terms are what matter. So how much money are we talking about here?
“If I had to guess, I think this fight could generate somewhere in the neighborhood of $400 million,” Kery Davis, a former senior vice president at HBO Sports, said. “I do believe there is a huge segment of the populace who are combat fans or who are just sports fans, who are going to be interested in seeing this spectacle.”